About Daniele Laratta
Daniele Laratta is a Sales & Enablement Executive and former Senior Leader at Fortune 500 companies.
Daniele is a transformational leader with nearly 25 years of experience in banking and financial services. He specializes in driving large-scale change, improving client and employee experiences, and leading high-performing teams to deliver results. Previously at Embark, Daniele led sales strategies while advising on digital transformation and sales enablement. Since founding JIM & Co. Advisory & Consulting, he helps businesses achieve strategic growth through transformation, sales development, and customer experience optimization.
Daniele Laratta is the Founder and CEO of JIM & Co. Advisory & Consulting, a business advisory firm focused on transformation, sales optimisation, customer experience, and organisational growth. He is a seasoned executive with nearly 25 years of experience in the Banking & Financial Services industry.
Throughout his career, Daniele has led large-scale transformation programs, digital initiatives, and sales enablement strategies across leading organisations including Embark, The Toronto-Dominion Bank, and Sun Life Financial. His work has consistently focused on delivering strategic programs, driving performance improvement, and leading high-performing teams across complex, regulated environments.
Currently leading JIM & Co. Advisory & Consulting, Daniele specialises in strategic transformation, sales and business development, and customer experience optimisation. He partners with organisations to uncover core business challenges, simplify operations, and execute with precision and agility—delivering measurable, sustainable value. His focus remains on increasing bottom-line revenue through innovative and strategic growth initiatives.
His approach combines deep commercial expertise with a strong emphasis on simplification, operational clarity, and value delivery. He has a proven ability to enhance both client and employee experience while building scalable systems that support long-term organisational success.
Daniele’s expertise spans sales leadership, business strategy, process engineering, and digital transformation. He has successfully led multinational teams, developed growth strategies, and delivered transformation programs that have generated significant shareholder value across financial services and advisory environments.
Daniele is a Certified Change Management Practitioner, reinforcing his ability to guide organisations through complex transitions and ensure sustainable success. He is committed to helping businesses navigate change, embrace innovation, and achieve operational excellence. Whether optimising processes, leading digital transformation, or mentoring sales teams, he remains dedicated to creating impactful, measurable results.
Who is Daniele Laratta?
Daniele Laratta is a business transformation executive, consultant, speaker, and entrepreneur with nearly 25 years of experience in banking, financial services, sales leadership, digital transformation, and customer experience. He is the Founder and CEO of JIM & Co. Advisory & Consulting and has held senior leadership positions at Embark, TD, and Sun Life.
What does Daniele Laratta do?
Daniele Laratta advises organizations on business transformation, sales enablement, change management, customer experience optimization, and strategic growth. Through JIM & Co. Advisory & Consulting, he works with clients to improve performance, implement change, and drive measurable business outcomes.
What is JIM & Co. Advisory & Consulting?
JIM & Co. Advisory & Consulting is a business advisory firm founded by Daniele Laratta. The firm helps organizations improve performance through transformation, sales strategy, customer experience improvement, and operational change initiatives.
What is Daniele Laratta known for?
Daniele Laratta is known for helping organizations navigate large-scale transformation, improve customer and employee experience, build high-performing sales teams, and implement strategic change across complex organizations.
What industries has Daniele Laratta worked in?
Banking, financial services, wealth management, fintech, and consulting, with additional experience supporting healthcare and non-profit organisations through advisory and board roles.