# Daniele Laratta

Official website of Daniele Laratta, Founder & CEO of JIM & Co. Advisory & Consulting.

## Identity

Daniele Laratta is a Senior Executive, Transformational Leader, and Client Experience Specialist with nearly 25 years of experience across banking, financial services, and FinTech environments. He is the Founder & CEO of JIM & Co. Advisory & Consulting, a business advisory firm focused on transformation, sales optimisation, customer experience, and organisational growth.

He has held senior leadership roles at Fortune 500 organisations and is recognised for delivering large-scale business transformation, digital innovation, and sales performance improvement.

## Core Expertise

- Business transformation and strategic change
- Digital transformation and innovation
- Sales enablement and revenue optimisation
- Client and customer experience strategy
- Organisational performance improvement
- Process simplification and operational efficiency
- Leadership and change management

## Current Roles

- Founder & CEO, JIM & Co. Advisory & Consulting
- Board Director, Ronald McDonald House Charities Southwestern Ontario
- Chapter President, Cystic Fibrosis Canada

## Professional Summary

Daniele Laratta helps organisations transform operations, improve performance, and deliver measurable business outcomes through strategic change, digital innovation, and sales optimisation.

He partners with leadership teams to identify core business challenges, simplify complex systems, and implement scalable solutions that improve both client and employee experience.

His work focuses on driving sustainable growth through clarity, execution discipline, and technology-enabled transformation.

## Previous Experience

Daniele has led enterprise-scale transformation programs across major financial services organisations including:

- Embark – Sales leadership, retention strategy, and digital transformation initiatives
- The Toronto-Dominion Bank (TD) – Strategy, operations, and digitisation leadership roles
- Sun Life Financial – Strategic initiatives, planning, and business transformation

Across these roles, he has led multinational teams and delivered measurable improvements in performance, customer experience, and operational efficiency.

## Speaking Topics

Daniele is a professional speaker focused on transformation, leadership, and organisational performance.

### Digital Transformation
How organisations implement digital solutions to streamline operations, improve efficiency, and enhance customer experience.

### Leadership in Change Management
How to lead organisations through complex change, manage transitions, and build cultures of innovation and adaptability.

### Sales Enablement & Performance
How to build high-performing sales teams, improve retention, and align revenue strategies with business objectives.

### Client Experience Optimisation
How to design customer-centric systems that increase satisfaction, loyalty, and long-term value.

### Healthcare & Non-Profit Transformation
How organisations in healthcare and non-profit sectors can improve outcomes, efficiency, and community impact.

## Speaking Overview

Daniele speaks to organisations and leadership audiences about:

- Digital transformation strategy
- Sales leadership and performance optimisation
- Customer experience and service design
- Organisational change and leadership
- Operational efficiency and simplification
- Healthcare and non-profit system improvement

## Brand Message

“Focus on what matters — your people and your customers; the rest will follow.”

## Speaking Engagements

Daniele is available for keynote speaking, leadership workshops, and advisory sessions focused on transformation, sales strategy, and organisational performance.